Privacy & Cookie Policy

Last updated: October 2026

Privacy statement

This statement explains how Wicken 4x4 Ltd (“we”, “us”) collects and uses your personal information when you use this website or contact us. We are the data controller for this information and we process it in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

Wicken 4x4 Ltd, 7 Lower Road, Wicken, Ely, Cambridgeshire CB7 5YB. Email: enquiries@wicken4x4.co.uk. Telephone: 01353 722434.

What information we collect

  • Details you give us through our contact form, by email or by phone, such as your name, address, postcode, email address, phone number and any comments about your vehicle or booking.
  • Vehicle details needed to provide estimates, bookings, MOTs, servicing, repairs or warranty work.
  • Basic technical information collected automatically when you visit the site, such as your browser type and IP address, used to deliver and secure the website.

How we use your information

  • To respond to enquiries and provide estimates.
  • To arrange bookings, courtesy cars and carry out work on your vehicle.
  • To liaise with warranty providers when you ask us to process a claim.
  • To keep records required for accounting, MOT and legal purposes.

Our lawful bases are: taking steps at your request before entering a contract, performing our contract with you, complying with legal obligations, and our legitimate interest in running and improving our business. We do not use your information for marketing without your consent, and we never sell it.

Who we share it with

We only share your information where needed to provide our services, for example with warranty companies (at your request), parts suppliers, the DVSA MOT testing service, our IT and website hosting providers, or where required by law.

How long we keep it

Enquiries that don’t lead to work are kept for up to 12 months. Customer and job records are kept for up to 6 years to meet accounting and legal requirements, then securely deleted.

Your rights

You have the right to access, correct or delete your personal information, to restrict or object to how we use it, and to data portability. To make a request, contact us using the details above. If you are unhappy with how we handle your information, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.

Cookie policy

Cookies are small text files stored on your device when you visit a website. This site does not use its own advertising or analytics cookies. However, some third-party services built into the site may set cookies or use similar technologies. We ask for your consent before loading any that are not essential:

  • Elfsight (Google reviews widget) – displays our Google reviews and rating badge. It may store data in your browser to load and display the widget.
  • Google Fonts – loads the fonts used on this site. Google may receive your IP address when fonts are loaded.
  • Google Maps – our address links open Google Maps in a new window, where Google’s own cookie policy applies.

The Elfsight reviews widget only loads if you click “Accept” on our cookie banner. If you click “Reject”, it won’t load and no third-party review data is stored. We remember your choice in your browser so we don’t ask again. You can change your mind at any time using the Cookie settings link at the bottom of every page.

You can also control or delete cookies through your browser settings.

Changes to this policy

We may update this policy from time to time. The latest version will always be on this page.